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Divi pricing is unusual because Elegant Themes offers both recurring and lifetime purchase paths, while optional Pro services use their own recurring model. Because prices and promotions can change, use the merchant checkout for the final amount.
The decision is mostly about time horizon
| Question | Why it matters |
|---|---|
| Trying Divi or building only one near-term project? | An annual plan keeps the initial commitment lower. |
| Expect to use Divi for years or across many sites? | The lifetime option can become more attractive over time. |
| Need AI, cloud storage, team/VIP-style services? | Compare the current Pro bundle and its recurring inclusions. |
Unlimited websites changes the comparison
Standard Divi licensing covers unlimited websites. For agencies and freelancers, compare total portfolio cost rather than a single-site headline price.
Bottom line: Check the live Elegant Themes plans immediately before purchase. Treat any price quoted in an article as time-sensitive.
Considering Divi?
See Current Divi PricingCheck the current plans, inclusions, and checkout price directly with Elegant Themes.
For the long-term choice, read Divi Lifetime vs Yearly.