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The right answer depends on how long you expect to use Divi. The lifetime option trades a larger upfront payment for avoiding ongoing standard-license renewals; the yearly option lowers the initial commitment.
Yearly makes sense when…
- You are still evaluating whether Divi fits your workflow.
- You want a lower upfront cost.
- Your project horizon is short or uncertain.
Lifetime makes sense when…
- You expect to keep building with Divi for multiple years.
- You manage multiple websites and want predictable long-term licensing.
- You prefer a one-time standard-license purchase rather than annual renewals.
Do not confuse standard access with recurring services
Optional services bundled under Divi Pro can have recurring charges even when you own standard Divi Lifetime access. Verify the current bundle before buying.
Considering Divi?
Compare Divi PlansCheck the current plans, inclusions, and checkout price directly with Elegant Themes.
Need the broader product decision first? Read our Divi review.